About Beverly L. Plost CEO

Beverly Plost is the founder and CEO of BLP Marketing LLC, which she established 14 years ago. A strategic executive partner to med-tech companies, she brings more than 30 years of executive leadership experience in healthcare.

She has held senior leadership roles at GE Healthcare, Hewlett-Packard Medical Products, Siemens Healthineers, Philips Healthcare, and Toshiba Medical Systems (now Canon Medical Systems).

Her expertise spans med-tech capital equipment, medical diagnostics, and cardiac medical devices. She has led divisions and overseen the development and launch of more than 126 healthcare products. Her experience encompasses product design, development, commercialization, and market entry, helping organizations move from concept to adoption with clarity and confidence.

Through BLP Marketing LLC, Beverly partners with startups and established med-tech companies to address complex product and market challenges. She works closely with executive teams to align strategy, accelerate development, and guide successful commercialization in highly competitive and regulated markets.

Her work draws on a deep understanding of healthcare systems, reimbursement dynamics, and clinical adoption. Beverly helps organizations innovate, scale, and deliver meaningful improvements in patient care.