About Beverly L. Plost CEO & Founder

Beverly L. Plost is the founder and CEO of BLP Marketing LLC, founded 14 years ago. She is a strategic executive partner to med-tech companies, bringing more than 30 years of executive leadership experience in healthcare.

She has held senior leadership roles at GE Healthcare, Siemens Healthineers, Philips Healthcare, and Toshiba Medical Systems (now Canon Medical Systems).

Her expertise is rooted in med-tech capital equipment, medical diagnostics, and cardiac medical devices, where she has led divisions and led the development and launch of more than 120 healthcare products. Her experience spans product design, development, commercialization, and market entry—helping organizations move from concept to adoption with clarity and confidence.

Through BLP Marketing LLC, Beverly partners with both startups and established med-tech companies to navigate complex product and market challenges. She works closely with executive teams to align strategy, accelerate development, and drive successful commercialization in highly competitive and regulated environments.

Her work is grounded in a deep understanding of healthcare systems, reimbursement dynamics, and clinical adoption. Beverly’s leadership helps organizations innovate, scale, and deliver meaningful improvements in patient care.